Packaging design

Work

Articles

• Fresh Black: 15 years of a coffee brand told through four gradient jars

  Designer Marta Lo turned Fresh Black's 15th anniversary into a packaging system where each jar's label carries part of a line graph, and the four graphs connect into one timeline when the jars sit side by side.

• Northern Red: a king crab packaging concept pressed into relief

  Designer Constantin Bolimond built a full packaging system around one Red King Crab, embossing its shell and legs directly into rust-red paper instead of printing a picture of it.

• Moodly: The Woork turns a CBD wellness brand into four geometric moods

  Madrid studio The Woork built the CBD and nootropics brand Moodly around four geometric moods, then carried the system from packaging to billboards, transit shelters and an app.

• Sour Puss: Studio Unbound packages a candy that shows you the sourness instead of the flavor

  Studio Unbound built a watermelon sour candy tin around the aftershock instead of the flavor: a three-eyed cat mid-meltdown, jagged hand-lettering, and cat-eye-shaped candies inside. Here's how the concept holds together.

• Pure Froot: a character-led approach to juice packaging design

  Italian designer Elisa Voronova's Pure Froot concept swaps the wellness aisle's kraft-paper hush for illustrated characters and loud color. Here's how the system holds together from can to phone screen, and what it teaches about breaking category convention on purpose.