Branding

Work

Articles

• Pantheon: a modular brand system built from interlocking blocks

  Agency Numinous built an identity for Pantheon, an EdTech company, around a logomark of isometric blocks that lock together, carried through a muted palette across stationery, packaging, signage and screens.

• Fresh Black: 15 years of a coffee brand told through four gradient jars

  Designer Marta Lo turned Fresh Black's 15th anniversary into a packaging system where each jar's label carries part of a line graph, and the four graphs connect into one timeline when the jars sit side by side.

• Northern Red: a king crab packaging concept pressed into relief

  Designer Constantin Bolimond built a full packaging system around one Red King Crab, embossing its shell and legs directly into rust-red paper instead of printing a picture of it.

• L'Orso: a restaurant identity built around a bear in a stone oven

  Colombian studio MANONEGRA &Co. built an Italian restaurant identity around a bear silhouette set inside a stone oven, carried across menus, packaging, uniforms and signage.

• Moodly: The Woork turns a CBD wellness brand into four geometric moods

  Madrid studio The Woork built the CBD and nootropics brand Moodly around four geometric moods, then carried the system from packaging to billboards, transit shelters and an app.

• Sour Puss: Studio Unbound packages a candy that shows you the sourness instead of the flavor

  Studio Unbound built a watermelon sour candy tin around the aftershock instead of the flavor: a three-eyed cat mid-meltdown, jagged hand-lettering, and cat-eye-shaped candies inside. Here's how the concept holds together.

• Sound Room: Public Eye turns a Calgary listening bar into a hi-fi time capsule

  Calgary studio Public Eye built Sound Room's identity around the golden age of hi-fi: a chunky wordmark, a waveform mark and a blue, cream and brown palette that runs from the neon sign to the matchbooks. Here's how the system holds together across a listening bar.

• Bedside Brand Book: Asia turns its agency pitch into a deck of nightstand cards

  Brazilian agency Asia swapped the standard brand manual for a red checkered case of playful cards, a self-promo kit built to pitch its culture to future clients and hires. Here's how the eclectic card system holds together.