Marta Lo, a graphic designer based in Lviv, Ukraine, built this packaging system for Fresh Black, a specialty coffee brand marking its 15th anniversary. The project covers four coffee origins, each packaged in a compact round jar with its own vivid gradient label. The core idea: turn the brand's 15 years into a line graph, split one curve per lid, that only reads as a single continuous timeline once all four jars stand side by side.
Four origins, one jar format
The four coffees are Colombia Lord Voldemort, Colombia La Macarena, Kenya Ndurutu and Ethiopia Danche. Every jar uses the same compact aluminum tin and the same label layout, so the differences between origins show up entirely in color and line rather than in shape or format.
Lined up on a shelf, the four jars read as one family first and four separate products second. That's deliberate: the packaging is selling the anniversary as much as it's selling any single bag of beans.
A line graph as the entire design concept
Each label carries a dotted line graph running across the lid, drawn to stand for one stretch of Fresh Black's history. Colombia Lord Voldemort's line is jagged, meant to read as the brand's first, rough experiments with roasting. Colombia La Macarena's line rises into a single smooth peak, described as a moment of awakening.
Kenya Ndurutu's graph is sharper and more repetitive, tied to the point the brand needed a real strategy. Ethiopia Danche's line splits into several diverging paths at the end, reading as everything that's still ahead. Set side by side, the four separate graphs connect into one continuous line.
One gradient per origin, nothing else in color
Each jar gets a single saturated gradient radiating out from the center of the lid, moving from a bright core through warm oranges into cooler blues, pinks or purples toward the rim. Nothing else on the packaging carries color: the tin, the typography and the fine print all stay neutral, so the gradient alone tells the four coffees apart at a glance.
Photographed with the lids off, the coffee itself picks up some of the same warmth, tying the loose beans back to the color story sitting above them on the label.
Flavor notes paired with real ingredients
Each jar's tasting notes get their own supporting photograph instead of an icon or a swatch. Colombia Lord Voldemort, noted for tropical fruit, apricot, citrus and flowers, is shot next to papaya and dragon fruit. Colombia La Macarena, noted for melon, watermelon and dragon fruit, appears against a halved honeydew, seeds and all.
Kenya Ndurutu, noted for rose, currant and apricot, sits beside a pile of whole apricots. Ethiopia Danche, noted for nectarine, raspberry and blueberry, is shot against a mountain of fresh raspberries.
Labels built to hold data as well as color
Beyond the gradient and the graph, each label carries a second panel of information: variety, altitude and processing method, printed in a small, plain sans-serif that keeps the data legible against the busy graphic above it.
A shot of one jar open, beans pouring out in an arc, brings the system back down to the actual product. For all the storytelling built into the graphics, Fresh Black's packaging still has to work as a coffee label first.
Fresh Black's anniversary packaging is the work of one designer, Marta Lo, based in Lviv, Ukraine. The full project, including additional label variations, is on Marta Lo's Behance profile.
