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Graphic design
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- 10 ad campaigns that turned a product into a piece of art
A vodka bottle painted by Andy Warhol, a toucan balancing a pint on its beak, a beer glass rebuilt as a glowing mechanical sculpture. Ten campaigns where the ad stopped selling the product and started acting like a museum piece.
- 10 transparent product concepts that borrow Nothing's design language
From a see-through mechanical keyboard to a VR headset with glyph-line eyes, independent designers keep testing how far Nothing's exposed, dot-matrix aesthetic can travel beyond phones.
- Turntable(1): the record player Nothing hasn't built, designed by Sungwoo Choi
Seoul-based designer Sungwoo Choi extends Nothing's transparent aesthetic into a full turntable concept, with a see-through platter, a pixel-icon Glyph display and physical dials for record size and speed.
- Pantheon: a modular brand system built from interlocking blocks
Agency Numinous built an identity for Pantheon, an EdTech company, around a logomark of isometric blocks that lock together, carried through a muted palette across stationery, packaging, signage and screens.
- Fresh Black: 15 years of a coffee brand told through four gradient jars
Designer Marta Lo turned Fresh Black's 15th anniversary into a packaging system where each jar's label carries part of a line graph, and the four graphs connect into one timeline when the jars sit side by side.
- Northern Red: a king crab packaging concept pressed into relief
Designer Constantin Bolimond built a full packaging system around one Red King Crab, embossing its shell and legs directly into rust-red paper instead of printing a picture of it.
- L'Orso: a restaurant identity built around a bear in a stone oven
Colombian studio MANONEGRA &Co. built an Italian restaurant identity around a bear silhouette set inside a stone oven, carried across menus, packaging, uniforms and signage.
- Moodly: The Woork turns a CBD wellness brand into four geometric moods
Madrid studio The Woork built the CBD and nootropics brand Moodly around four geometric moods, then carried the system from packaging to billboards, transit shelters and an app.
- Sound Room: Public Eye turns a Calgary listening bar into a hi-fi time capsule
Calgary studio Public Eye built Sound Room's identity around the golden age of hi-fi: a chunky wordmark, a waveform mark and a blue, cream and brown palette that runs from the neon sign to the matchbooks. Here's how the system holds together across a listening bar.
- Bedside Brand Book: Asia turns its agency pitch into a deck of nightstand cards
Brazilian agency Asia swapped the standard brand manual for a red checkered case of playful cards, a self-promo kit built to pitch its culture to future clients and hires. Here's how the eclectic card system holds together.
- Sonnet Posters: turning 25 Shakespeare sonnets into black-and-white posters
Designer Xtian Miller spent over two years distilling 25 of Shakespeare's sonnets into stark black-and-white posters, trading illustration for grainy gradients and geometric abstraction. Here's how the system holds together across all 25.
- Pure Froot: a character-led approach to juice packaging design
Italian designer Elisa Voronova's Pure Froot concept swaps the wellness aisle's kraft-paper hush for illustrated characters and loud color. Here's how the system holds together from can to phone screen, and what it teaches about breaking category convention on purpose.